AARP, working together with the Consumer Technology Association, presented a track of programming at CES 2023 focusing on AgeTech, the growing category of technology solutions designed to meet the needs of the world's aging population.

CES, the Consumer Elec-tronic Show, is considered the most influential tech event in the world, showcasing breakthrough technologies and global innovators. Held every January in Las Vegas, CES features every aspect of the tech sector.

Spending in the AgeTech category is poised to grow fast. New research from AARP's Global Longevity Economy Outlook study shows the 50+ population contributed $45 trillion to global GDP in 2020, a number that is expected to grow to $118 trillion by 2050.

"As startups and large organizations see financial benefits to develop products in the AgeTech category, consumers benefit from the continuing innovation, which ultimately improves their everyday lives," said AARP CEO Jo Ann Jenkins. "AARP is leveraging its expertise to accelerate AgeTech by facilitating partnerships and collaboration across industries and sectors to move the category forward."

In addition to innovation in AgeTech, the 50+ population continues to increase its overall technology usage and the amount it spends on purchases. According to the AARP 2023 Tech Trends survey, people 50+ spent an average of $911 annually on personal tech in 2022, up from $821 in 2021.

Highlights of the AgeTech Summit track at CES 2023 included:

• AARP CEO Jo Ann Jenkins delivered the AgeTech Summit keynote "Living Longer, Aging Better: That's the Power of AgeTech."

• Steve Case, founder of AOL, entrepreneur and philanthropist, along with AARP EVP and COO Scott Frisch presented "You're Investing Where?! Ideas from off the Beaten Path," a discussion examining the funding flowing into the AgeTech category.

• Seven-time NBA All-Star Grant Hill, and Olympic Gold Medalist and ESPN Analyst Jessica Mendoza led the discussion, "Take It from a Pro: Self-tracking Our Stats on and off the Court," which examined how cutting-edge sports technology drives innovative solutions for the AgeTech category.

• AARP CEO Jo Ann Jenkins joined philanthropist, financier and public health advocate Michael Milken in the discussion "In Pursuit of Health: Redefining Health Approaches for How We Age" about the expanding role technology is playing in combatting disease and helping people live longer, healthier lives.

• Actor, comedian and producer Ken Jeong hosted "AgeTech After Dark Pitch Challenge."

The AgeTech Collaborative booth stage hosted more than 20 stage panel discussions in this emerging category including:

• Trust & Will, which focuses on simplifying the estate planning process, including solving the logistics of leaving a legacy by connecting families around the world.

• Care.coach, which works to solve the caregiver crisis through digital avatars, powered by a unique fusion of artificial and human intelligence, enabling them to help coordinate care and coach risk-mitigating behaviors while reducing social isolation.

• Zibrio, a company offering measurement-based fall prevention. Originally invented for astronauts, Zibrio predicts if you will fall down in the next 12 months and then guides you to improve balance with personalized plans.

In 2021, AARP Innovation Labs established the AgeTech Collaborative. Since then, AgeTech has grown to more than 100 participating organizations and more than 70 portfolio startups.