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Hasbro Launches 'Companion Pets' for Seniors

Hasbro, a company best known for manufacturing popular toys and games for a young audience, is now bringing joy, fun and happiness to an entirely new demographic this winter through an animatronic pet with soft fur, soothing purrs and pleasant meows: Hasbro's "Joy For All" Companion Pet Cat.

The Joy For All brand, which launched November 13 with its first product line, "Companion Pets," is Hasbro's first foray into products designed specifically for seniors. The brand was inspired by consumer feedback highlighting the appeal of certain Hasbro toys and games for seniors, and the development of Companion Pets was influenced by extensive consumer research with older adults and their caregivers nationwide.

"We heard from seniors across the country that companionship was important to their happiness," said Ted Fischer, vice president of business development at Hasbro. "Many live alone, miss having a pet, or are no longer able to care for a pet. While it's not a replacement for a pet, the Joy For All Companion Pet Cat is a life-like alternative that can provide the joy and companionship of owning a real pet, without the often cumbersome responsibilities."

The Companion Pets build on Hasbro's 15 years of expertise in animatronic technology, and incorporate new innovations including exclusive technology that enables a purring experience the user can actually feel. Companion Pets respond to petting, hugging and motion through built-in sensors, authentic cat sound effects, and soft fur inspired by real felines.

In addition to captivating seniors, the Companion Pets can help enhance the interaction between caregivers and their loved ones by incorporating lighthearted fun, joy and laughter into time spent together.

"Whether it's one-on-one time between caregivers and recipients, or multi-generational play with parents, children and grandchildren, we're excited to enable families and friends of all ages to connect more deeply through the universal language of play," Fischer said.

The Joy For All Companion Pet cat is offered in three different fur colors: silver, creamy white and orange tabby. For more information, visit


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